| 旅游形象屏蔽机理解析 |
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| 引用本文： | 李雪松,田里.旅游形象屏蔽机理解析[J].旅游科学,2009,23(4):26-30. |
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| 作者姓名： | 李雪松 田里 |
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| 作者单位： | 云南大学工商管理与旅游管理学院,云南,昆明,650091 |
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| 基金项目： | 云南财经大学2009校青年项目《旅游形象屏蔽效应半径与强度研究》 |
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| 摘 要： | 本文在分析了目前旅游形象屏蔽研究中存在的概念混淆、产生机理不明及概念体系缺失等问题的基础上，通过对旅游形象概念和屏蔽概念的解析，从多个角度分析旅游形象屏蔽的产生机理，构建了旅游形象屏蔽概念体系，揭示了旅游形象屏蔽的内在结构。
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| 关 键 词： | 旅游形象屏蔽 概念解析 产生机理 概念体系 |
An Analysis of the Shielding Mechanism of Tourism Image |
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| LI Xuesong,TIAN Li.An Analysis of the Shielding Mechanism of Tourism Image[J].Tourism Science,2009,23(4):26-30. |
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| Authors: | LI Xuesong TIAN Li |
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| Institution: | School of Business Administration and Tourism Management;Yunnan University;Kunming 650091;China |
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| Abstract: | The paper starts with an analysis of the researches on the shielding of tourism image with the attention specially focused on the problems such as the confusion of concepts,the unknown mechanism of its generation and the lack of concept systems.It moves on to explain the concepts of tourism image and shielding.With an analysis of the generating mechanism of destination image shielding from different aspects to establish a concept system with the purpose of discovering the internal structure of destination i... |
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| Keywords: | tourism image shielding concept analysis generating mechanism concept system |
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