Invisible Children fades away: What it means for the future of youth activism

The global reach of Invisible Children's viral video KONY 2012 supposedly established the efficacy of ‘spectacular humanitarianism’: sympathetic spectatorship of suffering others through the mediatization, commodification, and depoliticization of Western humanitarian action. However, their ‘brand’ of activism ultimately proved unsustainable, as Invisible Children announced in late 2014 that it was phasing out operations. Here I consider how Invisible Children, as a quintessential spectacular humanitarian movement, has shaped youth activists' subjectivities in the global North. Drawing on activism, media, and humanitarian studies critiques, as well as interviews with recent Invisible Children interns, I argue that though Invisible Children's approach can attract and launch young people into social activism, it can also hinder growth beyond the problematic confines of a spectacular humanitarian approach which reproduces, rather than transforms, global power relations. However, young activists can and do go on to cultivate a more critical and self‐reflexive approach to global social activism.