| Abstract: | This paper is a preliminary look at the recent emergence of the family as a major theme of Australian electoral politics. It shows that while both the Liberal and Labor Parties are attempting to make political capital out of the family, there are significant differences in their approach. While the Labor Party has been more inclined to accept diversity in the form of the family and the need to support primary carers, the Coalition has given priority to ‘strengthening the traditional family’ and its role as an alternative to welfare state provision. The paper deconstructs campaign material from recent federal and State elections in terms of message and intended audience. It notes the dangers of political discourse based on manipulation of highly charged symbols such as the family, the flag and the nation. The second half of the paper analyses some of the implications of using the family as a focus for social policy. It examines the contradictions between social policy based on the treatment of the family as an undifferentiated unit and policy which recognises the importance of interfamily and intrafamily inequalities. It looks at issues raised by family policy as a focus for redistribution and provision of services on the one hand, and as a means of reducing public expenditure and reinforcing dependence on male family heads on the other. The stress on the importance of the family is rarely accompanied by a comparable dedication to assessing the role of unpaid caring work in the economy or to achieving equal opportunity for workers with family responsibilities. |
