| Abstract: | How did the rat-control program, launched by the Government of Alberta in 1950, become associated with the identity and heritage of the province? The authors answer this question by undertaking close visual analyses of the anti-rat posters and pamphlets that were distributed by the government throughout the 1950s. Using a visual methodology inspired by semiotics, they argue that the early rat-control program ambitiously promoted Alberta as a unified, clean province that was both distinct from its prairie neighbours and for the most part populated with vigilant, hardworking citizens eager to remove unwanted intruders. |
