从组织创新角度论饭店客房产品竞争力的提升

客房产品日益成为当今饭店业竞争的焦点.笔者认为,我国饭店企业若想从根本上增强客房产品的竞争实力,提高经营效率,必须从组织设计和制度创新着手.首先,应将客房业务区分为核心业务和非核心业务,并运用差异化策略、低成本策略或聚焦策略来确立客房产品的核心优势;其次,为充分发挥核心竞争力,可以将客房非核心业务外包,本文阐述了非核心业务外包的理由和应处理好的关键环节,并重点探讨了客房清扫业务的外包管理制度;业务外包战略势必引起组织结构的变革,文章尝试对客房组织结构进行了再设计,同时认为必须做好服务授权和信息共享;最后,强调了建立高效的工作团队的必要性,对团队组建的模式提出若干种建议.

On Enhancing the Competitiveness of Hotel Room Products from Organizational Innovation Perspective

Nowadays competitions in hotel industry more and more focus on accommodation service. The author believes that hotel enterprises should start from organizational design and system innovation in order to sharpen the competitiveness of their room products and enhance operational efficiency. They should, first of all, distinguish core business and non - core businesses and establish the competitive edge of room products by using discrepancy strategy, low cost strategy as wen as focus strategy, and outsource the non - core businesses to give play to core competitiveness. This paper elaborated the reasons for non - core business outsourcing and the key details requiring attentions; probed into the outsourcing managerial system of room cleaning business, and the changes that will take place in organizational structure, attempted to reengineer the organizational structure of housekeeping department, and pointed out that service empowerment and information sharing should be guaranteed. Finally it stressed the necessity of building high efficiency teams and put forward some suggestions for team build pattern design.