深圳居民服务性消费行为的偏好与空间特征

服务性消费在深圳居民消费结构这一在居民消费结构中的重要性日益增加,本文首先对深圳居民的服务性消费偏好进行了分析,其次将服务性消费行为大致分为餐饮消费、美容美发消费、体育健身消费及酒吧消费等四种类型,分别研究了各种消费行为的空间特征。

A STUDY ON PREFERENCE AND SPATIAL CHARACTERISTICS OF SERVICE CONSUMPTION OF SHENZHEN RESIDENTS

With the ratio of service consume behavior to consume structure becoming enhancive, the paper displays the characteristic of a series service and recreation consume behavior ,including consume in restaurant and bar ,and consume of hairdressing and physical exercise, in addition , physical training. the database of the study was set up based on the questionnaire investigation. According to the mark of the preference of service consume behavior, the consumer in restaurant got the highest score, the physical training is in the next place, the consumer in bar got the lowest score. furthermore ,the paper concerns the spatial behaviors of the four service consumes of subgroups of the Shenzhen residents defined on the basis of such characteristics as age , income level and gender.