Globalization of the animation industry: multi-scalar linkages of six animation production centers

This paper examines the change in animation production over time and analyzes the different scales of internal and external linkages among six animation production centers. Four types of producers were identified based on their roles in the animation industry and their multi-scalar linkages were investigated for similarities and differences. Several factors including production costs, local skills, government policy and domestic markets were found to affect the growth of new production centers. High value-capture occurs mostly in production centers where tacit knowledge is created. The governance of each animation production center was found to have evolved based on its unique development path within the industry’s global value chain.