Scenarios for the digital age: Convergence,personalization, exclusion

The new media system that has emerged worldwide since the early 1990s is characterized by increasing use of digital technologies in every area and convergence between once distinct media. In Italy there have been a number of national variations on this global pattern: relative weakness of state regulation, a move away from the dominance of the system by 'generalist' television, a high rate of cellular phone use and a slower than average growth of Internet use. As far as consumption is concerned, the most common categories used to describe the emergent system—personalization of media, increased individual choice and mobility—do manage to capture some important aspects, in Italy as elsewhere, but they obscure others, notably the structural constraints limiting individual choice, the formation of new media microcommunities and, conversely, the exclusion of particular groups of citizens from full participation in the new system.