Abstract: | Thermal insulation is an energy conserving technology widely applicable to the domestic sector, but with comparatively low levels of use in Queensland households. The degree of public acceptance of roof I ceiling insulation was explored through a telephone survey of householders arranging to build a new home. Sixty-eight per cent of householders decided on roof insulation, mainly for reasons of thermal comfort. Non-adopters had reservations primarily associated with the initial cost of insulation or the need for it. Socio-economic characteristics explained few acceptance differentials. The compulsory use of roof insulation in new homes, coupled with an appropriate education campaign, may be the most important promotional strategy. |