| 城市旅游地游客重游动机实证研究——以厦门市为例 |
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| 引用本文： | 陈钢华,黄远水.城市旅游地游客重游动机实证研究——以厦门市为例[J].旅游科学,2010,24(1):78-85. |
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| 作者姓名： | 陈钢华 黄远水 |
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| 作者单位： | 1. 中山大学旅游发展与规划研究中心,广东广州,510275
2. 华侨大学旅游学院,福建泉州,362021 |
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| 摘 要： | 本文以厦门这一典型的城市旅游地为例，在文献回顾、网络文本分析和深度访谈的基础上，基于纵向比较的视角，通过实地的问卷调研和深度访谈，对城市旅游地游客的重游动机进行了实证研究。本研究通过因子分析将厦门城市旅游地游客的重游动机归纳为7项动机因子；通过聚类分析，基于动机的差异将重游游客划分为怀旧型、外界驱动型、猎奇补缺型和分享型4个类型。文章最后针对厦门城市旅游的发展提出了若干建议。
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| 关 键 词： | 重游动机 城市旅游地 纵向比较 厦门 |
An Empirical Study on Tourists' Motivation to Revisit Urban Destinations: A Case Study of Xiamen |
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| CHEN Ganghua,HUANG Yuanshui.An Empirical Study on Tourists' Motivation to Revisit Urban Destinations: A Case Study of Xiamen[J].Tourism Science,2010,24(1):78-85. |
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| Authors: | CHEN Ganghua HUANG Yuanshui |
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| Institution: | 1.Center for Tourism Planning and Research/a>;Sun Yat-sen University/a>;Guangzhou 510275/a>;China/a>;2.College of Tourism/a>;Huaqiao University/a>;Quanzhou 362021/a>;China |
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| Abstract: | This paper,based on literature review,web-based content analysis and in-depth interviews through on-site questionnaire survey,conducted a longitudinal study on tourists' revisit motivation by using Xiamen city as an example.It uses Factor Analysis method to classify the 22 identified revisit motivators into 7 groups and then applies Cluster Analysis to typologies them as nostalgia,external-driven,novelty searching and share-based motivations.It ends with some suggestions on Xiamen's future urban tourism dev... |
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| Keywords: | revisit motivation longitudinal comparison urban destination Xiamen |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
