历史文化因素对广州市商业业态空间的影响

论文通过考察历史区位和社会文化对广州市商业业态空间的影响,分析了城市商业区对商业文化的继承和创新方式,并总结出其在地域空间上的表现特征。

STUDY ON THE INFLUENCE OF HISTORICAL AND CULTURAL FACTORS TO SPATIAL STRUCTURE OF COMMERCIAL TYPES IN GUANGZHOU CITY

The paper reviews the influence of historical location and social cult ure to the spatial structure of commercial types in Guangzhou, analyzing how to succeed or innovate the traditional commercial culture in a commercial area. At first, the author points out that today's location of business has been deeply a ffected by tradition. Then, the author analyses that the diet culture, inhabitat ion culture and living style, showing that they are the common factors to impact commerce. Most famous traditional brands connect closely with commercial street s. As a part of the business culture, most consumers in Guangzhou city accept th ese dietetic stores. Modern business type integrates diet tide would be a main d irection of urban commercial culture. The architecture style also embodies the b usiness tradition. Riding buildings perfectly show the harmonious relationship b etween commerce and inhabitation. Following the renovation of living style, some department stores change its management strategy in order to segment aim market . Especially appealing to young people, many theme stores appears in commercial streets. Finally, the author summarizes the special structure of commercial culture in Gu angzhou city. The author considers that traditional commercial zone succeed busi ness culture by building, commercial types and consumers' behavior. Such as Beij ing Road and Shangxiajiu Road. They show traditional culture with department sto res or commercial streets. Although many modern commercial types come forth at T ianhe Area and the suburbs, the traditional business centers still charm consume rs with its integrated dominance. In the modern commercial zone., the business c ulture renovation is shown by shopping center or storage marketplace. Such as Ti anhe Road and other places. At last, the paper building the "twin-core ring" str ucture between traditional commercial culture and modern business culture in Gua ngzhou city.