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Evolving retail landscapes: power retail in Canada
Authors:TONY HERNANDEZ  JIM SIMMONS†
Institution:Centre for the Study of Commercial Activity, Ryerson University, Toronto, Ontario, Canada M5B 2K3 (e-mail: ); Centre for the Study of Commercial Activity, Ryerson University, Toronto, Ontario, Canada M5B 2K3
Abstract:During the last fifteen years the Canadian retail landscape has been transformed by the growth and clustering of big box retailers into a range of 'power retail' developments. This has brought new retailers into Canada (predominantly U.S. retailers) with different business strategies that have lead to different consumer behaviour. The power retail phenomenon encompasses all aspects of the retail offer (price, product, service, etc.) and is not simply about the size of stores. These developments have led to new types of commercial clusters—power centres and power nodes—that have challenged both planning policy and the existing retail hierarchy across Canada, and conversely, provided substantial scope for retailers and developers to exploit market opportunities. The article discusses the alternate definitions of power retail, estimates the magnitude of this activity, and examines the spatial pattern and preferences of these new retail locations. The development of power retail is tracked across Canada and regional variations examined. The key trends in power retail growth are identified and potential directions for future development suggested.
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