| 《达·芬奇密码》与“后福特式”生产 |
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| 引用本文： | 霍盛亚.《达·芬奇密码》与“后福特式”生产[J].日本学论坛,2014(2):82-86. |
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| 作者姓名： | 霍盛亚 |
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| 作者单位： | 中央财经大学外语学院,北京100081 |
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| 基金项目： | 中央财经大学外国语学院中外文学比较研究项目（编号：021660109007）. |
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| 摘 要： | 美国畅销小说《达·芬奇密码》在全球的热销不仅取决于小说自身“逼真性”的营造、新奇的情节,还依赖于小说“后福特式”生产的策略。在迎合了消费文化和“雅皮士”情趣的前提下,小说打了一场作品本身、电影及周边产品的“三维立体战”,依托网络、媒体、现代的传播方式极大地促进了小说文本的价值,从而使小说取得了极大的成功。
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| 关 键 词： | 《达·芬奇密码》 “后福特式”生产 周边产品 |
The Da Vinci Code and Post-Fordic Productions |
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| HUO Sheng-ya.The Da Vinci Code and Post-Fordic Productions[J].Japanese Study Forum,2014(2):82-86. |
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| Authors: | HUO Sheng-ya |
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| Institution: | HUO Sheng-ya (School of Foreign Languages, Central University of Finance and Economics, Beijing, 100081 ) |
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| Abstract: | The global popularity of The Da Vinci Code owes to not only its verisimilitude, novel plot but also its post- Fordic production in the novel. To meet the need of consumerism and yuppism, this novel enhances its position in the market through novel itself, movies and other products related with this novel by Internet, media and other modern communication tools. Therefore, the novel becomes more influential than before. |
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| Keywords: | The Da Vinci Code post-Fordic production related products |
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