Exhibiting the Native American Other: The Alaska-Yukon-Pacific Exposition and Commodified Racism

The Alaska-Yukon-Pacific Exposition (AYP) not only reflected the frontier culture of Seattle, Washington, in 1909, it also revealed a deeply ingrained set of values within American culture that deemed Native individuals (the Other) as inferior. This label of “inferior” is visible in the various exhibitions of Native American objects at the AYP, which also expose deliberate expressions of hierarchy and the association of culture with commodity. The visual record that remains from the AYP includes souvenir items, official photographs, and postcards, which, when viewed as a cross section of fair imagery, suggest a relationship between Georg Simmel’s theory of objective/subjective culture and commodified racism.