Limiting Politics: Howardism,Media Rhetoric and National Cultural Commemorations

The electoral terms of the federal Coalition government under Prime Minister John Howard have been characterised by a blend of economic fundamentalism, neo-assimilationist social agendas, privatisation of infrastructure and of risk, and nostalgic politics. This is a particular Australian version of a wider neo-liberalism and, given the leadership role of the Prime Minister in this amalgam of doctrines and policies but also its considerably wider purchase, it is best designated as Howardism. To understand the successful acculturation of Howardism in the Australian body politic involves study of a range of factors. One of the least investigated, but also one of the most ubiquitous, is the role of media rhetoric. We present a selected history of recent media output and its relaying and amplification of key tropes of Howardism, focusing on three national commemorations.