论广告的起源问题

传统观点认为，广告是伴随着商品生产和商品交换而出现的，是商品经济发展的必然产物。这种观点所揭示的只是“商品广告”的起源问题。从广告的发展、演变历史及人们对广告的理解来看，无论是原始意义，还是现代意义上的广告，均并非单指“商品广告”。它还应包括政治、军事、文化广告，统称为“社会广告”。其产生的时间早于“商品广告”。本文的主要观点是：广告是人类有目的信息交流和传播活动的产物。

A Thought of the Origin of Advertisement

Traditionally it is held that advertisement is the result of commerce economy, it's appearance accompanied production and exchange of goods. This view merely reveals the origin of commodity advertisement. Yet judging from its development, transformation and people's comprehension of it, advertisement, both its original meaning and modern meaning, is not merely refer to commodity advertisement, it includes social ad. which consist of political, millitary and cultural advertisements, and those kinds of ad. originated earlier than commodity ad. So, the author of this essay thinks that advertisement is the product of intentional communication and diffusion of information by mankind.