Institution: | 1. Polytechnic Institute of Castelo Branco &2. CIPEC – Research Center in Heritage, Education and Culture, NECE – Research Centre in Business Sciences, Castelo Branco, Portugalluis.farinha@ipcb.pt;4. Department of Management and Economics, University of Beira Interior and NECE – Research Centre in Business Sciences, Covilh?, Portugal;5. Department of Management and Marketing, La Trobe Business School, La Trobe University, Bundoora, Australia |