The business case for a free trade agreement between the European Union and Australia

ABSTRACT

The free trade agreement (FTA) between Australia and the European Union holds the promise of strengthened political collaboration and increasing economic integration. Both Australia and the European Union note increasing bilateral trade and investment. Oftentimes, data does not take current trends in global-value-chain participation for intermediary goods and services movements into account. Behind this sit the cross-border strategies and activities of business entities, whether multinationals or large, small or medium-sized enterprises. This article provides an in-depth investigation of the premise stemming from an FTA for Australian business. What advantages can politics hope to support through a business perspective? What is the global-value-chain part of the story, and what are the business challenges ahead? How can economic policy help shape this FTA to foster a productive bilateral business environment in a geopolitical and geoeconomic context in which regionalisation has taken on new momentum? Specific focus is given to the analysis of the higher education sector and to agriculture. These are two of the leading sectors in this FTA debate. Generating business value means setting negotiation agendas to target tariff and non-tariff barriers to counterbalance ambiguity in the conditions that shape the global business environment.