| 大连会展业管理模式研究 |
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| 引用本文： | 刘德艳. 大连会展业管理模式研究[J]. 旅游科学, 2005, 19(4): 54-59 |
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| 作者姓名： | 刘德艳 |
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| 作者单位： | 上海交通大学管理学院,上海,200052 |
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| 摘 要： | 本文简单回顾了大连会展业的发展历程，通过对大连会展业管理模式所涉及的政府与市场、行业协会等要素的分析，认为目前大连会展业管理模式的特征为：政府的主导和扶持力度较大；市场化的运行机制尚需培育；会展行业协会缺位。最后，作者构建了大连会展业的合理管理模式。
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| 关 键 词： | 会展业 管理模式 大连 |
| 文章编号： | 1006-575（2005）-04-0054-06 |
| 收稿时间： | 2005-06-25 |
| 修稿时间： | 2005-06-25 |
An Empirical Research on Management Mode of Dalian's MICE Industry |
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| LIU De-yan. An Empirical Research on Management Mode of Dalian's MICE Industry[J]. Tourism Science, 2005, 19(4): 54-59 |
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| Authors: | LIU De-yan |
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| Abstract: | This paper did a brief review of the historical evolution of MICE indu stry in Dalian. It analyzed the essential components, like government and trade associations of the management mode of Dalian's MICE industry and concluded that Dalian's MICE management mode is featured with: good guide and strong support o f government; more need in cultivating market operating mechanism and the absence of MICE trade association. The paper ended with a management mode built for MIC E industry of Dalian. |
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| Keywords: | MICE industry management mode Dalian |
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