| 商务旅游目的地游客满意度的实证研究——以上海徐家汇为例 |
| |
| 引用本文： | 胡平.商务旅游目的地游客满意度的实证研究——以上海徐家汇为例[J].旅游科学,2008,22(1):29-33. |
| |
| 作者姓名： | 胡平 |
| |
| 作者单位： | 华东师范大学商学院,上海,200062 |
| |
| 摘 要： | IPA方法是测度旅游目的地游客满意度的重要工具。本文基于上海徐家汇商务旅游区游客满意度的实证结果，构建了徐家汇商务旅游区发展的优劣矩阵图。据此，提出了进一步提升徐家汇商务旅游区环境质量与竞争优势的对策建议。
|
| 关 键 词： | 商务旅游 游客满意度 IPA 徐家汇商务旅游区 |
| 文章编号： | 1006-575(2008)-01-0029-05 |
| 修稿时间： | 2007年10月26 |
An Empirical Research on Tourist Satisfaction at Business Tourism Destinations:a Case Study of Xujiahui District in Shanghai |
| |
| HU Ping.An Empirical Research on Tourist Satisfaction at Business Tourism Destinations:a Case Study of Xujiahui District in Shanghai[J].Tourism Science,2008,22(1):29-33. |
| |
| Authors: | HU Ping |
| |
| Institution: | HU Ping (Business School,East China Normal University, Shanghai 200062, China) |
| |
| Abstract: | IPA is an important tool of testing tourist satisfaction at a tourism destination. Based on an empirical research on tourist satisfaction of Xujiahui business tourism district, this article suggests a matrix of the advantages and disadvantages of the development of Xujiahui business tourism district and puts forward some countermeasures for further upgrading the quality of the environment and the competitiveness of it. |
| |
| Keywords: | IPA |
| 本文献已被 维普 万方数据 等数据库收录！ |
