Abstract: | Attempts to transform political agendas are closely associated with the role of the media in shaping perceptions, reflecting programs of political organisations, influencing institutional practices and applying pressure on divergent interests. By examining the role of an influential news magazine in voicing concerns about welfare and environment policies over a 40-year period, this article tests arguments about the salience of 'old' and 'new' politics issues as well as the changing character of debates about these questions in efforts to create a sustainable, competitive and global economy. Apart from examining the capacity of the media to change their storylines (or ways of thinking about an issue), the article considers how they attempt to draw on credible news sources to substantiate their reports. |