金字塔旅游开发和营销理念的启示

如何促使传统观光型旅游产品向具有综合功能和高附加值的多元化旅游产品转化是当前摆在我们面前的一个重大课题,埃及旅游当局的产品开发、营销理念和不断推出金字塔“新卖点”的手段,也许会给我们诸多启示。

A Revelation of Pyramidal Exploitation of Tourism and Its Marketing Ideas

One of the major problems that loom large before us is how to turn the traditional sightseeing-type tourist products into a multifold product, with comprehensive functions and a high extra value. The exploitation of tourist products, their marketing ideas and means of introducing continuously the new selling point of "pyramid' by Egyptian Tourism Administration will probably give us some inspirations.