| 试论态度理论对旅游服务质量的促进作用 |
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| 引用本文： | 钱学军.试论态度理论对旅游服务质量的促进作用[J].旅游科学,2000(3):29-31. |
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| 作者姓名： | 钱学军 |
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| 作者单位： | 金陵旅馆管理干部学院 |
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| 摘 要： | 旅游业是服务行业，服务态度至关重要。重视态度理论的学习和使用．可给旅游企业的生存和发展带来机会和裨益。
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| 关 键 词： | 态度理论 服务价值 忠实消费者 角色知觉 |
On the Promotive Effect or Attitude Theory on the Quality of Tourist Service |
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| Qian Xuejun.On the Promotive Effect or Attitude Theory on the Quality of Tourist Service[J].Tourism Science,2000(3):29-31. |
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| Authors: | Qian Xuejun |
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| Institution: | Qian Xuejun |
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| Abstract: | Tourist industry is a service business, so the attitude of service is quite important. Paying attention to the study and use of attitude theory can bring opportunities and benefits for the existence and development of the tourist enterprises. |
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| Keywords: | theory of attitude service value loyal consumer role of perception |
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