| 旅游企业营销策划的创意要求 |
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| 引用本文： | 黄浏英.旅游企业营销策划的创意要求[J].旅游科学,2000(4). |
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| 作者姓名： | 黄浏英 |
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| 作者单位： | 浙江大学旅游学院 |
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| 摘 要： | 现代旅游企业都面临前所未有的压力和挑战。面对这种态势，有创意的营销策划显得尤为重要。本文从分析创意的本质着手，介绍旅游企业营销策划的创意要求和思维要求。
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| 关 键 词： | 旅游企业 营销战略 创意 |
Demand of the Creative Concept in the Marketing Strategy for the Tourism Enterprise |
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| Huang Liuying.Demand of the Creative Concept in the Marketing Strategy for the Tourism Enterprise[J].Tourism Science,2000(4). |
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| Authors: | Huang Liuying |
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| Institution: | Huang Liuying |
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| Abstract: | Facing on the great pressure and challenge, the creative concept in the marketing strategy is vital to the tourism enterprise. Based on analyzing the essence of the creative concept, the article tries to discuss how to achieve the creative concept in the marketing strategy for the tourism enterprise. |
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| Keywords: | tourism enterprise marketing strategy creative concept |
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