| 旅游目的地文化变迁量化评价方法及实证研究 |
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| 引用本文： | 张广海,高乐华.旅游目的地文化变迁量化评价方法及实证研究[J].旅游科学,2008,22(4):53-58. |
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| 作者姓名： | 张广海 高乐华 |
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| 作者单位： | 中国海洋大学管理学院,山东青岛,266071 |
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| 摘 要： | 为评价旅游目的地文化变迁的内容、方向、程度并掌握其变迁原因，本文设计了旅游目的地文化变迁评价指标体系，提出采用德尔菲法和AHP法确定各项指标的权重，并对青岛啤酒文化的变迁进行了实证研究，详细说明了旅游目的地文化变迁量化评价的方法。
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| 关 键 词： | 旅游目的地文化 文化变迁 量化评价方法 青岛啤酒文化 |
Quantitative Evaluation Methods and an Empirical Study of Tourism Destination Cultural Changes |
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| ZHANG Guanghai,GAO Lehua.Quantitative Evaluation Methods and an Empirical Study of Tourism Destination Cultural Changes[J].Tourism Science,2008,22(4):53-58. |
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| Authors: | ZHANG Guanghai GAO Lehua |
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| Institution: | ( Department of Tourism, Ocean University of China, Qingdao 266071, China) |
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| Abstract: | To evaluate the contents, direction, degree and reasons of tourism destination＇ s cultural changes, this paper designs an Evaluation Indicator System for Tourism Destination＇ s Cultural Changes. By using the Delphi method and AHP method to access indicators weights and calculate the degree of cultural changes, the paper takes beer cultural Changes of Qingdao city as an example to explain the quantitative methods for evaluating tourism destination＇ s cultural changes. |
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| Keywords: | tourism destination＇ s culture cultural change quantitative evaluation method Qingdao beer culture |
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