| "乐趣导向"消费及其在酒店中的应用 |
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| 引用本文： | 何亚岚,郑向敏."乐趣导向"消费及其在酒店中的应用[J].旅游科学,2002(4):40-41. |
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| 作者姓名： | 何亚岚 郑向敏 |
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| 作者单位： | 1. 华侨大学经济管理学院2000级硕士研究生
2. 华侨大学经济管理学院教授 |
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| 摘 要： | “乐趣导向”是一种崭新的消费理念，它具有极大的经济价值和市场前景。本对酒店如何从产品设计、产品销售、服务运作、内部管理等方面应用“乐趣导向”消费理念进行探讨。
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| 关 键 词： | 乐趣导向 消费理念 经营理念 酒店 |
| 文章编号： | 1006-575(2002)-04-0040-02 |
Amusement Oriented Consumption and Its Application in Hotels |
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| He Yalan,ZhengXiangmin.Amusement Oriented Consumption and Its Application in Hotels[J].Tourism Science,2002(4):40-41. |
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| Authors: | He Yalan ZhengXiangmin |
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| Institution: | He Yalan ZhengXiangrain |
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| Abstract: | Amusement oriented consumption is the latest consumption concept of great economic value and market prosperity. This paper studies how hotels apply this concept in product design and sales, service operation .and internal management as well. |
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| Keywords: | amusement oriented consumption concept operation concept hotel |
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