STRUCTURAL FEATURES OF WEST EDMONTON MALL

This article addresses the question of how West Edmonton Mall (wem) may be a new and distinctive component of retail spatial structure by analysing the retail and service attributes of the mall in the context of (I) Edmonton's retail structure at the regional shopping centre level, and (2) the internal structure of the mall. It is suggested that wem has added a new level to Edmonton's retail hierarchy, rivalling the downtown as the city's primate centre. The analysis of tenant changes leads to the conclusion that these changes tend to reflect a movement from unconventional to conventional tenant mix, and that wem is not much different, other than in sheer size, from most large regional shopping centres. The only unique structural characteristic appears to be the existence of enclaves not usually found in other malls.