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| 城市旅游形象感知的机理研究 | |
| 引用本文： | 程金龙.城市旅游形象感知的机理研究[J].人文地理,2011,26(3):142-146. |
| 作者姓名： | 程金龙 |
| 作者单位： | 1. 河南大学 旅游学系, 开封 475001; 2. 河南大学 环境与规划学院, 开封 475001 |
| 基金项目： | 河南省哲学社会科学规划项目(2010BJJ008); 河南省政府决策研究招标课题(2010B337); 教育部人文社科青年项目(08JC790029) |
| 摘 要： | 随着人们生活水平的提高,旅游更多地成为一种与人们心理、精神、审美、身份、地位、体面相关的特殊软性消费品。旅游体验的异地性、停留时间的短暂性决定了旅游者活动地域范围的狭小性,在旅游过程中,旅游者对城市旅游形象的感知不可能面面俱到。科学揭示旅游者城市旅游形象感知的机理,是确定城市旅游形象战略、选择城市旅游形象营销模式的基础和技术前提。 |
| 关 键 词： | 城市旅游形象 感知 机理 |
| 收稿时间： | 2010-10-30 |
A RESEARCH OF THE MECHANISM OF URBAN TOURISM IMAGE PERCEPTION |
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| CHENG Jin-long.A RESEARCH OF THE MECHANISM OF URBAN TOURISM IMAGE PERCEPTION[J].Human Geography,2011,26(3):142-146. | |
| Authors: | CHENG Jin-long |
| Institution: | 1. Department of Tourism Management Henan University, Kaifeng 475001, China; 2. College of Environment and Planning, Henan University, Kaifeng 475001, China |
| Abstract: | The mode and rule of tourism perception is the foundation and technical premise for city to choose tourism strategy and marketing model.The related mechanism is as follows.(1) Urban tourism image perception has the character of variety,multi-dimensional and overall-process.According to the nature of perception object,it can be divided into two parts which are image hardware and image software.(2) People's perception of space image relies on their feelings.According to the different perceptual senses,urban t... |
| Keywords: | urban tourism image perception mechanism |
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