Making Homes by Machine: Images, Ideas and Myths in the Diffusion of Non-Traditional Housing in Britain 1942-54

To understand more fully the widespread—and arguably mistaken—postwaradoption of prefabricated and systems construction, scholarshave sought to place this process in its broader social andpolitical context. In so doing they have located, apparently,a subversion of rational public decision-making, where a widelybelieved mythology was purposefully constructed by self-servinginterests. This erroneously equated non-traditional housingwith modernity and efficiency. This article suggests this tobe a false reading. Undoubtedly a strong tendency existed amongmanufacturers and architectural ideologues to eulogize nontraditionalmethods. However, despite this ubiquitous promotion, key sectorsamong the architectural profession, public sector purchasersand other decision-makers overtly rejected, or remained questioninglysceptical towards, modernistic claims and creeds. Instead, decisionswere largely determined by contemporary necessity, a rationalinterpretation of a broader national interest and the best advicethen available. Importantly, non-traditional performance wasconstantly investigated and largely validated. To speak, therefore,of a determining mythology is to largely misconstrue contemporaryunderstanding. ¹ First presented as a paper to the Fourth International Conferenceon Urban History, Venice. I am also indebted to Ian Inksterand Jeff Hill for their comments on an earlier draft of thisarticle.