热带海岛型目的地情境下旅游者地方依恋：心理归因及其形成机理

地方依恋是国内外研究热点,但热带海岛型目的地情境下旅游者地方依恋的心理归因及其形成机理未被系统考察。选取海南岛的重游型及同质偏好型旅游者的网络游记为文本分析资料,基于扎根理论构建旅游者地方依恋整合模型。结果表明：①地方心理认知、地方情感象征、地方依恋倾向是旅游者地方依恋的心理归因,构成地方依恋的“认知—情感—行为倾向”概念模型;②由心理归因的内部响应路径与个体影响因素的外部调节路径构成的“响应—调节”系统机制是旅游者地方依恋的形成机理。具体来看,地方心理认知、地方情感象征、地方依恋倾向三个心理归因的响应顺序,构成了类比学习机制、刺激反应机制和符号消费机制三种典型层级。

PSYCHOLOGICAL ATTRIBUTIONS AND ITS FORMATION MECHANISM OF TOURISTS' PLACE ATTACHMENT IN TROPICAL ISLAND DESTINATION

Place attachment is a hot topic in various subjects at home and abroad, but the psychological attributions and its formation mechanism of tourists' place attachment have not been systematically investigated in the situation of tropical island destinations. This study selects Hainan International Tourism Island as a research case. The research object is re-visiting tourists and tourists with similar destination preference. The text analysis data is online travel notes, and the research method is grounded theory. The research purpose is to construct an integrated model of psychological attributions and its formation mechanism of tourists' place attachment. The results show that:1) place psychological cognition, place emotional symbol and place attachment tendency are the psychological attributions of tourists' place attachment. They constitute the "cognitive-affective-behavioral tendency model" of place attachment, emphasizing the mutual infiltration of the three. The place psychological cognition, place affective symbol is the deep psychological attributions, place attachment tendency belongs to the surface psychological attribution. 2) The "response-adjustment" system mechanism is the formation mechanism of tourists' place attachment, which consists of the internal response path of psychological attribution and the external adjustment path of individual influence factors.