Rhetoric in the Representation of a Multi‐Ethnic Neighbourhood: The Case of Via Padova,Milan

This paper analyses how the neighbourhood of Via Padova in Milan, Italy has been represented and problematized by the media and the last two municipal administrations over the last decade. Since the late 1990s, Via Padova has undergone a significant socio‐demographic transformation, one which has eventually characterised the area as one of the most multi‐ethnic and diverse districts in the whole city. However, this transformation process and the upcoming new framework for the neighbourhood have been explained and approached in very different (and contested) ways. The aim of this paper is to compare the different narratives provided by both the media and also governmental institutions during the formerly right‐wing and current left‐wing administrations, and the implications of this, both in the shaping of a collective image of the area and in the development of local policies.