An economic assessment of informal recreation policy in the Scottish countryside

Countryside recreation policy in Scotland is currently delivered through numerous ad hoc arrangements. This paper assesses the economic effectiveness of these arrangements using cost‐benefit analysis. The benefits associated with recreation enhancements are measured using the contingent valuation method, while the costs are assessed through a survey of public and voluntary section expenditure on informal recreation. The analysis demonstrates that recreation policies are generally economically efficient in that they target enhancement programmes that are shown to generate high economic benefits. The exception to this is related to investments in visitor centres. The paper concludes that the cost‐benefit methodology adopted in this research can provide useful information for the strategic analysis of countryside recreation policy.