Readiness for modal shift in Scotland

This paper examines the readiness for modal shift in Scotland from car use to more sustainable modes of transport. National statistics show the scale of car ownership and the extent of car use in Scotland. Findings from a number of recent studies are used to place car use in the context of other transport mode use, to examine reasons for non‐use of the car or avoiding driving, to distinguish between those car users unable and those unwilling to reduce their car use, and to assess the likely impact on car users of policy measures to encourage modal shift. It is concluded that there is readiness for modal shift amongst substantial segments of car users in Scotland.