Abstract: | This article examines the first forty years of religious broadcasting on commercial radio in Australia, a subject largely neglected by historians of Australian religion and the media. It reveals the diversity of religious broadcasting on Australian commercial radio, the ambiguities of the regulatory framework within which it operated, the influence of American religious broadcasting in Australia, and the challenges confronting religious broadcasters, particularly in the decade between the introduction of television and the emergence of talkback radio. The article concludes in the second half of the 1960s, when religious programming faced mounting commercial pressures, as well as a new opportunity in the shape of “talkback” radio. |