(RE)PRODUCING A “PERIPHERAL” REGION – NORTHERN SWEDEN IN THE NEWS

Building on theories of internal orientalism, the objective of this study is to show how intra‐national differences are reproduced through influential media representations. By abstracting news representations of Norrland, a large, sparsely populated region in the northernmost part of Sweden, new modes of “internal othering” within Western modernity are put on view. Real and imagined social and economical differences between the “rural North” and the “urban South” are explained in terms of “cultural differences” and “lifestyle” choices. The concept of Norrland is used as an abstract essentialized geographical category and becomes a metonym for a backward and traditional rural space in contrast to equally essentialized urban areas with favoured modern ideals. Specific traits of parts of the region become one with the entire region and the problems of the region become the problems of the people living in the region. I argue that the news representations play a part in the reproduction of a “space of exception”, in that one region is constructed as a traditional and undeveloped space in contrast to an otherwise modern nation. A central argument of this study is that research on identity construction and representations of place is needed to come to grips with issues of uneven regional development within western nations.