旅游区域联合开发研究——以粤西海岛旅游开发为例

文章从分析粤西海岛旅游开发的现状入手,提出运用区域联合开发是粤西海岛旅游可持续发展的关键。采用对比分析的方法,客观地评价了粤西海岛旅游开发现状和优劣势,认为要解决粤西各海岛现存的对海岛资源破坏性的过渡开发和各海岛之间的替代性竞争,必须建立粤西海岛旅游联合区,采用粤西海岛旅游区域联合开发的模式。并依据联合开发模式,发挥各海岛的优势,从客源细分和产品设计对粤西海岛旅游联合区进行整体定位。

A STUDY ON JOINT-DEVELOPING OF TOURISM REGIONS -A Case Study of Island Tourism Development in Western Guangdong

In recent years, island tourism has become a new tourist focus, especially the island tourism in the west of Guangdong province. The first paragraph of the article, the author analyses the characteristics of exploiting island tourism in the world. Island tourism resources includes nature resources and culture resources, "4S" resources, that is Sun、Sand、Sea and Seafood, is the core of the nature resources of island tourism. And it is the most part of the developing island tourism. Many islands have been the most famous tourism spots around the world by its "4S" resources. Based on analyzing the existing development situation of west Guangdong island tourism, the article pointed out that it is very important to build the island tourism region and carry out region jointed development pattern to exploit the island tourism industry in western Guangzhou. In the third paragraph of the article, the paper describes the construction of the island tourism region and the region jointed pattern in details. The gravitation system is the base of the construction of the western tourism regions. In the system, three sub-island areas take together into the gravitation platform of the jointed region, and Jiangmen city is the center city of tourism region. The tourism committee is going to harmonize the relative three sub- island areas' tourism department. And the construction of the west Guangdong island region is the foundation of carrying out region jointed development pattern. The jointed development pattern is explained from guest segment and product design separately. From guest segment aspect, three sub-island area is formed hierarchy system, Hailing island is the first gravitation destination which faced to guest from all country especially nearby province and overseas; Donghai island is the second destination which faced to guest from Zhangjiang city and Maoming city, Guangdong province and overseas; Shangxia Chuang island is the third destination which faced to guest from Zhujiang Delta and emigrations. From product aspect, jointed region should follow three principles:the first is to use advantages; the second is to avoid similarity; the third is to exploit step by step. And then, the west island tourism region can get sustainable development.