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| 基于灰色关联分析的旅游景区顾客满意度测评研究 | |
| 引用本文： | 梅虎,朱金福,汪侠.基于灰色关联分析的旅游景区顾客满意度测评研究[J].旅游科学,2005,19(5):27-32. |
| 作者姓名： | 梅虎 朱金福 汪侠 |
| 作者单位： | 1. 南京航空航天大学经济与管理学院,江苏,南京,210016 2. 南京航空航天大学民航学院,江苏,南京,210016 3. 南京大学城市与资源学系,江苏,南京,210093 |
| 摘 要： | 市场的竞争力来自于顾客的满意度.文章在总结顾客满意度相关研究进展的基础上,分析了现行顾客满意度主要测评方法的不足;运用灰色关联分析,以桂林5个4A级景区为例对旅游景区顾客满意度进行了测评,并分别对5个景区的优势和不足进行了深入分析.最后提出了运用灰色关联分析进行旅游景区顾客满意度测评时应该注意的3个问题. |
| 关 键 词： | 灰色关联分析 旅游景区 顾客满意度 测评 |
| 文章编号： | 1006-575（2005）-05-0027-06 |
| 收稿时间： | 2005-07-12 |
| 修稿时间： | 2005年7月12日 |
A Research on Customer Satisfaction Measurement in Tourist Areas Based on Gray Correlation Analysis |
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| MEI Hu,ZHU Jin-fu,WANG Xia.A Research on Customer Satisfaction Measurement in Tourist Areas Based on Gray Correlation Analysis[J].Tourism Science,2005,19(5):27-32. | |
| Authors: | MEI Hu ZHU Jin-fu WANG Xia |
| Institution: | MEI Hu~1,ZHU Jin-fu~2,WANG Xia~3 |
| Abstract: | The competitiveness of a tourism enterprise comes from customers' satisfaction.Based on a summary of relevant researches on customer satisfaction,this paper analyzed the limitations of the method used to test customer satisfaction,tested customer satisfaction with five A class tourist sites in Guilin by applying Gray Correlation Analysis,made an in-depth analysis of the advantages and disadvantages of these five sites,and pointed out that some that issues require more attentions when evaluating customers' satisfaction in tourists scenic areas. |
| Keywords: | gray correlation analysis scenic spot customer satisfaction evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |