日游黄山,夜泊黎阳:黄山市黎阳in巷旅游街区的地方营造研究

旅游作为一种社会现象,是生产与再生产“地方”的主要力量。本文以黄山市黎阳in巷旅游街区为例,运用质性研究方法探讨地方营造的策略以及游客和居民的响应。研究发现：开发商兼运营商在地方营造中,既保留和移植了传统徽派建筑和其它徽文化元素,也植入了现代化的建筑语言和有机更新街巷的氛围;同时,借助微信、影视媒体和博客等视觉媒介,展现愉悦、热闹的地方氛围,塑造游客的感知和期待;此外,还在节事活动展演中,融合了时尚文化与徽州文化,呈现出多元文化的特征。从响应来看,游客对黎阳in巷表现出地方性与无地方性的两面交织;原住民则由于空间置换产生了地方的流离失落感。研究深化了地方营造的过程和结果,有助于理解当代旅游目的地的动态变化。

TOURING HUANGSHAN DURING THE DAY,STAYING IN LIYANG AT NIGHT: THE PLACEMAKING OF TOURIST BLOCK IN LIYANG IN LANE,HUANGSHAN

Tourism as a social phenomenon is the main force of production and reproduction of "places". This paper proposes a research frameworkof placemaking on strategy and its local response, exploring the placemaking's strategies and how the tourists and residents response with a case study of Liyang In Lane in Huangshan city, China. Qualitative research methods are used comprehensively, including non-participatory observation, interview and text analysis. It was found that the developer and operator aims at creating the Liyang In Lane as a place with Huizhou characteristics, full of fashionable atmosphere without losing the nostalgic mood. Three aspects was adopted for placemaking. Firstly, in terms of architecture and landscape design, it retains the traditional Huizhou architecture and transplants other Huizhou elements. At the same time, the modern architectural language was applied and the street atmosphere was organically updated. Secondly, in terms of the construction of place image, it shows a pleasant and lively place atmosphere from the visual media of WeChat public account, film and television media and traveler blog, shaping the perception and expectation of tourists. Thirdly, in terms of festival activities, fashion culture and Huizhou culture were mixed, traditional festivals and modern festivals were blended. It shows the characteristics of multiculturalism through the performance of normalized and themed festivals. From the response of tourists, Liyang In Lane is a place that interweavs place and placelessness. While from the response of residents, they express the sentiment of displacement to Liyang In Lane.