旅游目的地选择行为的收入群体差异——以北京、武汉、西安城镇居民为例

以北京、武汉、西安城镇居民为例，探究旅游目的地选择行为的收入群体差异。研究发现，不同收入群体的旅游目的地选择行为存在明显差异，具体表现在：①不同收入群体的景区到访率均随距离的增加呈e指数衰减，但衰减速率存在收入群体差异，收入越高的群体，到访率距离衰减速率相对越小。②中国城镇居民的国内旅游目的地选择行为具有“距离择近，景点择高，经济择富”的“三择”倾向，但不同收入群体的“三择”程度不同，收入越低的群体，“距离择近，经济择富”的倾向越明显。③不同收入群体到访率空间分异趋势一致，但高到访率空间大小不同，收入越高的群体，高到访率空间越大。④目的地亲景度存在收入群体差异，收入越高的群体，目的地亲景度越高。

DISCREPANCY OF TOURISM DESTINATION CHOICE AMONG THE DIFFERENT INCOME GROUPS: A CASE STUDY OF BEIJING,WUHAN AND XI'AN

Tourism destination choice is an important field of tourism research. Exploring the characteristics and differences of tourism destination choice behaviors of tourists from different income groups can not only enrich the tourism destination choice research content, but also can provide a basis for tourism market segmentation and precision marketing. Taking citizens of Beijing, Wuhan and Xi'an as examples, we compare the visiting frequency of different income groups to the same target scenic spots, and discuss the characteristics and differences of tourism destination choice behaviors of different income groups. The study finds that there are significant differences in tourism destination choice behaviors among different income groups. Firstly, the visiting frequency of high-, medium-, and low-income groups all attenuates with increasing distance, but the decay rate is different. The higher of the group income is, the lower the decay rate. Secondly, when choosing a tourism destination, different income groups tend to choose scenic spots that are close to where they live, or well-known, or located in developed areas. Low-income groups are more prone to select nearby and/or economically developed tourism destinations than those with high or middle incomes. Thirdly, different income groups have different space of high visiting frequency. The higher of the group income is, the larger the areas with high visiting frequency. Fourthly, the preference scale to scenic spots among high-, middle- and low-income groups are different. The higher of the group income is, the higher the preference scale to the scenic spots.