Rumour and politics

This article contends that rumour—the circulation of unverified information —is an important form of political communication which deserves more attention from political scientists. To illustrate this claim a study is made of the part played by rumour in the ‘destabilisation’ of Malcolm Fraser's position as leader of the Liberal Party in August to October 1981. Health is a natural subject of rumour, and rumours about Mr. Fraser's health were used as the basis for speculation about a possible leadership challenge by Mr. Andrew Peacock. The collective character of parliamentary party politics, the artificial nature of media ‘facts’ and the predominance of certain types of news value in the media all encourage such rumours to flourish. The rumours had the effect of destabilising Mr. Fraser's position by creating and then enlarging a climate of uncertainty and anxiety within the Liberal Party and the electorate. Mr. Peacock was thereby enabled to test the strength of his potential support without being obliged to risk an open challenge. The author concludes that the most apt model of rumour to this case is that of ‘milling’, on the analogy of a ‘milling crowd’.