| Abstract: | ABSTRACT Becoming an object of touristic interest is only one of a series of ways that Aboriginality is being transformed in contemporary Australia, as the space opens up for individuals and groups to reposition themselves as Aborigines within the nation, with a distinctive culture in various forms. The nation's appetite for Aboriginal ‘culture’, within desirable limits (Povinelli 2002) and energised by a sentimental politics (Cowlishaw 2010), continues to grow. There is, however, a destructive flip side to the politics of difference being played out within Aboriginal societies. This is evidenced by the many battles for access to or control of ‘cultural’ resources for their commercial benefits or collective survival value. In many places communities or groups are faced with the terrible choice of distinction or extinction (Comaroff & Comaroff 2009). That is, they must find, and make alienable, something distinctive about themselves or face collective extinction. How one Aboriginal community is responding to these threats and challenges is the subject of this paper. This paper also adds to the growing literature on ethno‐commercialisation by focusing on the central role of language in these processes. |
