| 宁波东钱湖旅游度假区旅游意象定位研究——旅游文化设计探索系列 |
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| 引用本文： | 庄志民. 宁波东钱湖旅游度假区旅游意象定位研究——旅游文化设计探索系列[J]. 旅游科学, 2010, 24(3): 49-53 |
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| 作者姓名： | 庄志民 |
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| 作者单位： | 华东师范大学商学院,上海,200241 |
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| 基金项目： | 致谢：本文得到宁波东钱湖旅游度假区管委会的支持,华东师范大学旅游管理专业2008级硕士生张斌、胡洪韦、武曼、丰婷、张婉婷和淳秋红等做了前期工作,在此表示感谢. |
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| 摘 要： | 本文立足于区域旅游意象文化设计，通过本土地脉、文脉、人脉梳理和市场潜能分析，采用了“财智”作为东钱湖旅游度假区旅游意象的主题定位，并将其纳入适销对路的产品（项目）架构之中。本文认为，“意”与“象”呼应互动应成为旅游文化设计的基本技术路线。
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| 关 键 词： | “财智东钱湖” 旅游意象 定位 |
A Study on Tourism Image Orientation of Dongqian Lake in Nibo: The Tourism Cultural Designing Series |
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| ZHUANG Zhimin. A Study on Tourism Image Orientation of Dongqian Lake in Nibo: The Tourism Cultural Designing Series[J]. Tourism Science, 2010, 24(3): 49-53 |
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| Authors: | ZHUANG Zhimin |
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| Affiliation: | ZHUANG Zhimin (Business School of East China Normal University, Shanghai 200241, China ) |
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| Abstract: | Based on the design of regional tourism image culture, this paper made an analysis of the local geographic location, humanistic history and market potential with the following conclusions： Fortune and Wisdom should be the theme of Dongqianhu image and it should be practiced with readily marketable products and programs. By showcasing the practical operation of tourism planning, the paper emphasizes that the interaction of subtle theme and actual image is a significant technology of cultural design of tourism planning. |
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| Keywords: | fortune and wisdom Dongqian Lake tourism image positioning |
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