An irreconcilable first-place: the precarious life of tourism and heritage in a southern European historic centre

Abstract

This article discusses the ambiguous relationship between heritage tourism and everyday life in the historic centre of Naples. This area, long characterised by a lower-class residential population and intermittently considered off-limits to tourists, has over the last two decades become the focus of a burgeoning heritage tourism industry. The article adopts the idea of precariousness – understood contra conventional formulations as a condition that elicits both anxiety and emancipatory release – in order to make sense of the allure and repulsion that the historic centre exerts in tourist encounters with the city. Through three examples – a bus sightseeing tour, online responses to a New York Times article about Naples and local people’s perceptions of a pedestrianised piazza as a tourist contact zone – the article illustrates how the historic centre as a tourist destination is constituted by a mix of foreboding and excitement; where affective experience tends to trump the monumental gaze. Thinking in terms of precariousness not only underlines the contradictory role that this area plays in the local production of cultural heritage but also poses a challenge to those accounts that see in the advent of a visitor economy the inevitable ‘museumification’ and gentrification of historic centres.