旅游目的地空间介入机会的游客感知特征分析

空间介入机会在旅游地的发展过程中能够起到一定程度的促动作用,在旅游地竞争日益激烈的情况下,介入机会的重要性受到越来越多的认可,合理利用空间介入机会对新旅游地或新产品的开发具有更重要的意义。本文从游客角度出发,以浙江省大明山风景区为案例,使用问卷调查、深入访谈、实地观察等多种方法获取数据,分析了游客对旅游地空间介入机会的感知特征。研究结果表明,游客对旅游目的地的空间介入机会具有清晰的感知,游客对于存在介入机会的目的地出游决策是在时间、交通、距离、个人等多方面因素共同作用下,充分比较景区可替代性的基础上做出的相对理性决策。

AN ANALYSIS OF TOURIST COGNITION FEATURES OF INTERVENING OPPORTUNITIES OF TOURIST DESTINATIONS

Intervening opportunity is an important factor in spatial interaction, and has very important impacts on adjacent destinations in a region. Obviously, one tourism destination with intervening opportunities is prior to the others. This article, taking Damingshan Resort in Zhejiang province as a case study, aims to find out tourists attitudes towards intervening opportunities of destinations by tourists questionnaires, deep interviews and field observation. Both qualitative and quantitative methods are all used in this research. Located between Huangshan Resort--the world mixed heritage site and Hangzhou city--the main tourist market in China, Damingshan Resort has similar attractions to Huangshan, and convenient transportation with a shorter spatial distance to Hangzhou than Huangshan. The results of this article show that intervening opportunities are very important to Damingshan Resort. Damingshan obtains a part of tourists of Huangshan owing to its similar attractions to Huangshan and the advantageous spatial distance. But the intervening opportunities in Damingshan are different from those in caves, beaches and spas. Damingshan is not the perpetual substitute of Huangshan. The case study shows that the tourists in Damingshan are cognizant of intervening opportunities. They are aware of the differences between Damingshan and Huangshan. Damingshan is a substitute for Huangshan owing to its advantages in attractions, spatial location, promotion, price and so on. Before going to Damingshan Resort, the tourists have known that it is different from Huangshan. As Huangshan Resort has advantages in tourism resources, destination image and brand, and tourists will visit Huangshan if they have no restrict in leisure time, traffic, income and family. The case in this article shows that tourists make relatively rational decisions based on comprehensive consideration of time, traffic, distance, personal issues and alternative degree in resorts. Only when there are some given conditions can they use the spatial intervening opportunities to replace another famous destination. And spatial intervening opportunities will change as destinations attractions develop.