| Abstract: | Neoliberal conservation schemes involving nature‐based tourism are implemented throughout the developing world to address rural poverty. Drawing on socio‐economic surveys and in‐depth interviews, this article uses the case of Uibasen Conservancy in Namibia to investigate social responses to neoliberal conservation. We find that people's aspirations for upward economic and social mobility lead them to participate in neoliberal conservation projects in an attempt to combine economic opportunities created by nature‐based tourism with traditional livelihood strategies. In this case, certain aspects of neoliberal conservation are perceived as a source of hope for non‐elites seeking to achieve economic self‐sufficiency and to ascend social hierarchies. We find that intra‐community power struggles dominate discourses of discontent and local‐level conflict which consequently masks the disruptive and anomic forces of the global tourism industry. We additionally provide insight into specific social contexts that may increase the allure of neoliberal conservation and explain why marginalized individuals may embrace some neoliberal logics despite — or, perhaps, because of — their disruptive tendencies. |
