| 接近与嫡系心智模式是旅行社增强竞争力的主要障碍 |
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| 引用本文： | 王宝珍.接近与嫡系心智模式是旅行社增强竞争力的主要障碍[J].旅游科学,2002(3):40-42. |
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| 作者姓名： | 王宝珍 |
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| 作者单位： | 上海旅游高等专科学校导游系讲师 |
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| 摘 要： | 心智模决定人们的思维方式和行为习惯。章认为接近与嫡系不良心智模式是旅行社增强竞争力的主要障碍。旅行社应积极倡导学习与效益型的心智模式。
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| 关 键 词： | 心智模式 综合竞争力 |
| 文章编号： | 1006-575(2002)-03-0040-03 |
Access-and-Legitimacy Paradigm-the Main Barrier to Enhancing the Competitiveness of Travel Agencies |
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| Wang Baozhen.Access-and-Legitimacy Paradigm-the Main Barrier to Enhancing the Competitiveness of Travel Agencies[J].Tourism Science,2002(3):40-42. |
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| Authors: | Wang Baozhen |
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| Institution: | Wang Baozhen |
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| Abstract: | A person's pattern of thinking and behavioral habit are determined by his or her mental model.The author believes that access and unfavorable legitimacy paradigm is the main barrier to enhance the competitiveness of a travel agency.Therefore,travel agencies should introduce learning and efficiency style mental models. |
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| Keywords: | mental model comprehensive competitiveness |
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