奥运会对城市经济的助推作用

本文主要讨论了现代奥运会在城市经济活动中的作用以及不断增强的产业化。企业化促使奥运承办费用日益增长,同时对举办城市经济的影响日益加大。2008年北京奥运会的申办以及预期结果表明:现代城市为获得奥运会主办权而不断增强的竞争,已经成为城市经济发展的重要组成部分。

THE IMPACT OF OLYMPIC GAMES ON CITIES' ECONOMY

The paper mainly discusses the modern Olympic Games' impact on city's economics. The essay uses different examples of different times as well as the e xpectation of 2008 Beijing Olympic Games to illustrate that the increasing compe tition between cites to host the Games is part of the growing competition betwee n world cities for global spectacles. There are many relationships between world cities and the Summer Olympic Games. Bidding and hosting the Olympic Games involve a rewriting and reshaping of the c ity. The Games provide an important platform for place marketing as cities seek to achieve international recognition and world city status. The biggest winners of the Olympic windfall are the political regimes running th e city that have the opportunity to reshape the city's desired image. The positi ve image presented is one of modernity and multiculturalism, part of the shared global discourses of democracy and liberalism while also adding a touch of the u niquely local. A distinctive place connected to a shared global space. A local a nd global package is presented that plays to connections and distinctiveness, sp ace and place. As for the creating a global city, or at least the image of the global city, the re are more subtle place-specific discourses. Thus for Seoul, it was the opening of the city and economy to the outside world; for Barcelona and Atlanta, region al economic development was important; while international positioning of the ci ty was a key element in the Sydney Games.