近代浔商迅速崛起的原因探析

近代浔商的迅速崛起,有其深远的历史原因和特殊的社会背景.浔商产生于著名的湖丝主产地,他们利用近代上海开埠的商业契机,以经营湖丝出口外销致富后,及时调整投资方向,经营多种行业以规避商业风险.他们注重打造产品品牌,做好产品宣传,获得良好的经济效益,从而形成一个实力雄厚的区域经济集团.

An exploration of the rapid development of the scholar- merchants in Nanxun

As a result of the profound historical reasons and special social backgrounds,the morden scholar-merchants developed rapidly in the town of Nanxun,which is considered the main place of silk production.By taking advantage of the commercial opportunities from the trading ports in Shanghai,they got so rich because of the silk exportation.Then they shifted the investment direction to more areas in order to evade the commercial ventures.Meanwhile,they paid much attention to the establishment and the publicity of their trademarks so that they could run the business effciently and successfully.From then on,the merchants in Nanxun became a strong regional economic group in the south of the River.