京瓷企业发展的宏观经济环境分析

京瓷企业发展与日本乃至世界经济环境息息相关，特别是日本经济高速增长，稳定增长，泡沫经济形成与破灭，不仅对京瓷，而且对整个日本企业界都产生了巨大的影响，但同样的宏观经济大环境，对各个企业的影响并不相同，在这正反两方面的双重影响下，有的企业发展壮大，有的企业衰微败落，京瓷属于前者，其成功在于始终不渝坚持稻盛和夫经营哲学，应不同时期经济环境，以光明正大的经营苦炼内功，构筑了京瓷企业健康，坚实的体制。

Analyses of the Macroeconomic Settings for the Development of Kyocera Enterprise

The development of Kyocera enterprise is closely linked to the Japanese and international economic settings. Especially the rapid increase of Japanese economy followed by a stable growth, and then the formation of the foam economy and its collapse, has brought tremendous impacts, not only on Kyocera but also on the entire Japanese enterprises. However, the impact varies for each individual enterprise under the same macroeconomic settings. Though under both the positive and negative influences, some enterprises keep growing and expanding while others are falling and declining. Kyocera belongs to the former. The secret of its success lies in its persistence in observing Kazuo Inamori 's business philosophy, getting adapted to the different economic settings in different periods and creating a healthy and solid system within the enterprise. It focuses upon its inner potentials and advocates the philosophy of doing a just and honorable business.