| 求新动机、满意度对重游间隔意愿的影响——以凤凰古城旅游者为例 |
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| 引用本文： | 许春晓,朱茜. 求新动机、满意度对重游间隔意愿的影响——以凤凰古城旅游者为例[J]. 旅游科学, 2011, 25(5): 57-66 |
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| 作者姓名： | 许春晓 朱茜 |
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| 作者单位： | 1. 湖南师范大学旅游学院,湖南长沙,410081
2. 长沙商贸旅游职业技术学院旅游系,湖南长沙,410081 |
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| 基金项目： | 教育部人文社科基金项目《重游现象及其形成机制研究》(09YJA790069) |
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| 摘 要： | 由于重游所带来的经济利益日益凸显，使得重游问题受到学界的广泛关注。本研究以湖南凤凰古城为案例地，采用问卷调查获得基础数据，建立结构方程模型从求新动机、满意度两个方面考究旅游者重游间隔意愿的形成机制。研究发现，在凤凰古城这样的快速发展旅游地，求新动机会直接影响旅游者的短期重游意愿，但对中期、长期重游意愿则没有显著的直接影响，同时求新动机会对满意度产生积极的影响。
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| 关 键 词： | 重游 时间间隔 满意度 求新动机 |
The Effect of Novelty Seeking and Satisfaction on Temporal Revisit Intention: A Case Study of Ancient Fenghuang Town in Hunan |
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| XU Chunxiao,ZHU Xi. The Effect of Novelty Seeking and Satisfaction on Temporal Revisit Intention: A Case Study of Ancient Fenghuang Town in Hunan[J]. Tourism Science, 2011, 25(5): 57-66 |
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| Authors: | XU Chunxiao ZHU Xi |
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| Affiliation: | XU Chunxiao1,ZHU Xi2(1.Hunan Normal University,Changsha 410081,China,2.Changsha Commerce & Tourism College,China) |
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| Abstract: | Revisit has been attracting much attention in tourism area due to its huge economic interests.The original data applied in this paper was from questionnaire survey done in Fenghuang Town.Through constructing the structure equation model,we explored the formation mechanism of temporal revisit intention on the basis of understanding the relationship between novelty seeking and satisfaction.Compared to previous findings,we found that novelty seeking has a direct effect on short-term revisit intention and a pos... |
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| Keywords: | revisit temporal satisfaction novelty seeking |
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